AUSTIN, TEXAS (September 5, 2007) — Committed to providing agents and market center leaders with targeted training and tools designed to build their businesses during uncertain real estate market conditions, Keller Williams Realty attracted more than 5,000 associates and guests to its annual week-long Mega Camp event August 20-24.
Mark Willis, CEO, Keller Williams Realty, emphasized that real estate markets such as the current one, “offer untold opportunities for agents to differentiate themselves on the basis on skills, service and knowledge,” and urged attendees to refine their resolve to sharpen skills and “make lead generation a daily discipline.”
Indeed “understanding the need for two to three hours of lead generation every day is central to success in real estate,” emphasized Gary Keller, co-founder and chairman. “You need to get focused on the one thing that is going to make your business thrive in this market,” Keller emphasized.
Introducing Keller Williams University’s (KWU) new Lead Generation 36:12:3 course as the “new cornerstone of KWU’s curriculum,” Mary Tennant, president and COO, pointed out that the intensely researched curriculum provides a proven pathway for agents to:
“This groundbreaking course is our most important new focus as a company right now,” added Willis. “It’s about arming our agents with practical guidance and a set of skills to raise productivity and to help them to generate a consistent and continuous pipeline of leads.”
Mega Camp also provided a forum for the introduction of the new Luxury Homes by Keller Williams program. Slated for an Oct. 1, 2007 debut, Luxury Homes by Keller Williams will provide qualifying members with access to international networking capabilities and distinct branding and marketing opportunities.
Of course, no major Keller Williams Realty event would be complete without the company’s signature cultural component. KW Cares, a 501(3)(C) nonprofit created to support associates throughout North America during times of severe hardship, grossed more than $250,000 during Mega Camp. Revenues resulted from ticket sales to a Kenny Loggins concert sponsored by KW Cares, live and silent auctions and general donations.
Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real estate franchise operation in North America, with more than 660 offices and 77,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (www.kw.com).Back to All