Technology

Keller Williams Realty Launches Enhanced Consumer-Centric KW.com

Austin, TX | May 3, 2010

New site offers mobile open house search and home valuations in one click

AUSTIN, TEXAS (May 3, 2010) — Keller Williams® Realty Inc. announced today that it has released a new, upgraded version of its company website, KW.com. Among the new features specifically designed to give consumers all the real estate information they want, are local featured listings on the landing page and a mobile optimized version of the site that features area KW listings and allows mobile open house searches and home valuations from a consumer’s mobile device. The new features are designed to give consumers real estate information when and where they want it most and drive home buyers and sellers to Keller Williams agents. 

“When you add up KW.com and our network of more than 70,000 office and agent Websites, our Web network boasts 2.6 million unique visitors per month,” said Cary Sylvester, executive director of technology, Keller Williams Realty, Inc. “That gets us really excited about our new mobile open house search feature, which will now gives our agents’ busy customers an on-the-go home search tool.” 

The new KW.com will also showcase profile pages for each Keller Williams agent through a new search element. Now with the feature, consumers will be able to find a local agent by locality, specialty, and expertise, and see their listings on an agent-centric page. 

“We believe real estate is a local business, and our goal is to get visitors to local associates as quickly as possible. The new mobile features, especially the open house search, are a convenient and simple way for our agents’ customers to find what they are looking for,” said Bryon Ellington, chief products officer, Keller Williams Realty, Inc. 

The Keller Williams Realty technology platform was developed with an overarching emphasis on the needs of associates and their customers. The KW.com network continues to drive innovations with its partnership with WolfNet™ Technologies, Keller Williams’ IDX vendor, the Keller Williams Listing System (KWLS), which provides agents with increased exposure for listings online, as well as the lead-routing philosophy My Listings, My Leads. This unique guiding philosophy dictates that all Keller Williams Realty Web sites and third-party partnership sites will send Keller Williams agents all the leads from their own listings, wherever they appear on the Web, at no charge. 

About Keller Williams Realty, Inc.

Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in the United States, with 677 offices and more than 77,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale visit Keller Williams Realty online at (www.kw.com).

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